Get in touch

Academic & workshops

Growing the next generation of practitioners

I love helping students build skills that last beyond the classroom, so they can face new challenges with confidence as search keeps evolving. I taught at Seneca from 2019 to 2021 and bring that same approach to workshops with teams today.

4.7/ 5SENECA · MARKETING70 STUDENTS · TWO COHORTS
Dima Makei

Teaching is a chance to leave something of lasting value. I want people to leave able to make a decision, explain their reasoning, and apply what they learned as search changes.

My Seneca course moved from search fundamentals to hands-on audits and a client strategy project. Students practised the work, tested their understanding, and presented recommendations.

I bring the same approach to corporate training: working through the evidence together and learning which numbers to trust.

The room

My students

  • Dima Makei with a marketing class at the front of a lecture room.
    Last session of the term, December 2019.
  • The same class gathered around a long table after the final session.
    Where the course actually ended.

Student ratings

What students said about my teaching

4.7/5Overall quality · 10 reviews
100%Would take again
3.1/5Level of difficulty
Rate My Professors profile for Dmytro Makei: 4.7 out of 5 overall quality from 10 ratings, 100% would take again, 3.1 level of difficulty.

Rate My Professors

Corporate & institutional

Workshops, guest lectures & keynotes

I run workshops and speak about enterprise search, technical decision-making, and how search is changing. Where you can share your own data, I use it to make the session relevant to your team.

Book a session

Curriculum

The SEO course I taught at Seneca

A 14-week course built around practical SEO, short assessments, a technical audit, and a client strategy project. Explore the six themes below.

01

Search foundations

How search engines work, SERPs, metrics, keyword research and mapping.

02

Content & on-page SEO

Content audits, research, planning, on-page optimisation and voice search.

03

Local, video & mobile

Local SEO, YouTube, mobile experience, and the PWA and AMP topics of the time.

04

Technical analysis

Site audits, page speed, Analytics, Search Console and Tag Manager. Students submitted a group technical audit.

05

Links & conversion

Link research and outreach, A/B testing, landing pages, e-commerce and calls to action.

06

Client strategy project

Students combined keyword research, content strategy, technical analysis and on-page SEO into a pharmaceutical client presentation. The group project accounted for 20% of the course.