Independent projects
Movie-review site and affiliate projects
What I worked on
I started by building a movie-review site, then small affiliate projects. That hands-on work was my entry into search.
Career
From building and testing my own projects to leading search strategy for global clients. I joined a global media agency group in 2016, became Head of SEO in 2022, and helped launch its GEO offering in 2025.
The route
Independent projects
I started by building a movie-review site, then small affiliate projects. That hands-on work was my entry into search.
JSC Bank «Finance and Credit»
I supported customers and created an online banking guide that cut call load by 15%.
Comfort Travel Club
I worked with IT, UX and two advertising agencies on the website redesign and trade-fair programme.
Nissan Motor Corporation
I coordinated vendors, retailers and CFL teams and ran a 20-vehicle auto show in Barrie.
Omnicom Media Group
This is where I joined the agency world and started building my enterprise search experience.
Omnicom Media Group
Seneca College
I designed and delivered a 14-week SEO course built around real-world projects.
Omnicom Media Group
Omnicom Media Group
I improved internal workflows and external strategy against client business objectives.
Omnicom Media Group
I led the search practice: custom SEO strategy tied to client business objectives and media plans, across a team delivering 15–20% average annual growth.
Beyond the roles
I designed and delivered a 14-week SEO course at Seneca Polytechnic for two cohorts and 70 students. My profile is rated 4.7 of 5 from 10 reviews.
The curriculum and the roomSearch Engine Watch published my DALL-E 2 piece in September 2022. I also write on LinkedIn and Substack.
Articles and pressI host Moments in Marketing, conversations with operators across search, e-commerce and agency leadership.
Listen to the episodesReferences
During my time at OMG when I started the SEO practice — one of the best decisions I made was hiring Dima. By the time I left, I was proud to see Dima grow into the leader of the team, making big decisions and driving client outcomes independently.
His technical expertise and sense of where SEO product evolution was heading showed me the way, and made him a go-to thought leader across divisions, helping keep our SEO offering at or ahead of the market.
Dima was my manager at Omnicom Media Group, where he led the SEO team as Head of SEO, and he’s the kind of leader people remember years later. He set high standards, but always equipped us with the guidance and resources to meet them.
I appreciated his knowledge of the industry and rapidly evolving SEO/GEO/AEO space, and his resourcefulness in finding innovative and new approaches to solving client problems, turning data into clear and manageable insights.
Dima is exactly what you want in an SEO lead. He is technical, analytical, and data driven. More importantly, he is constantly learning, growing, and staying in the know around the latest trends in the industry. His subject knowledge is second to none.
Dima pairs sharp technical expertise with remarkable persistence. In a domain where algorithms and best practices change overnight, he remains ahead of the curve. Any organization needing a steady, highly technical SEO lead would be lucky to have him.
Dima is a thorough professional with a caring & empathetic side. I worked closely with him on setting up the SEO practice at Rogers, and value his approach, candidness & his keen eye for detail. An asset to any organization.
During my three years at Omnicom Media Group, Dima was more than just a manager; he was a true leader who consistently supported my professional development. Thanks to his mentorship, I was able to effectively manage and improve the performance of even our largest clients.
Dima was a remarkable professor and leader that I’d always admired to become. As an SEO professor, he provided great insight in various perspectives of looking at the marketing field. Anyone would be lucky to be mentored by Dima.
I had the pleasure of working closely with Dima on an integrated account, where he led SEO. Beyond his strong SEO expertise, Dima brought great thinking to the table, whether brainstorming with teams, tackling challenges, or working through broader client business problems.
Education
Languages English · Ukrainian
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I’m happy to walk you through the work, the data, and how I can help you succeed in SEO and AI search.