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Career

From my own sites to leading SEO teams

From building and testing my own projects to leading search strategy for global clients. I joined a global media agency group in 2016, became Head of SEO in 2022, and helped launch its GEO offering in 2025.

The route

From my first site to leading the practice

  1. Independent projects

    Movie-review site and affiliate projects

    2012 onward Self-directed

    What I worked on

    I started by building a movie-review site, then small affiliate projects. That hands-on work was my entry into search.

  2. JSC Bank «Finance and Credit»

    Digital Marketing Manager

    December 2013 — April 2014 Ukraine

    What I worked on

    I supported customers and created an online banking guide that cut call load by 15%.

  3. Comfort Travel Club

    Marketing Assistant and Coordinator

    June 2014 — October 2014 Ukraine

    What I worked on

    I worked with IT, UX and two advertising agencies on the website redesign and trade-fair programme.

  4. Nissan Motor Corporation

    Marketing Event Coordinator

    May 2015 — August 2015 Greater Toronto Area

    What I worked on

    I coordinated vendors, retailers and CFL teams and ran a 20-vehicle auto show in Barrie.

  5. Omnicom Media Group

    SEO Coordinator

    October 2016 — January 2018 Greater Toronto Area

    What I worked on

    This is where I joined the agency world and started building my enterprise search experience.

  6. Omnicom Media Group

    SEO Strategist

    January 2018 — January 2020 Greater Toronto Area

  7. Seneca College

    Professor, School of Marketing

    September 2019 — September 2021 Toronto

    What I worked on

    I designed and delivered a 14-week SEO course built around real-world projects.

    • Two cohorts, 70 students
    • 4.7 average rating on Rate My Professors
  8. Omnicom Media Group

    SEO Supervisor

    January 2020 — January 2021 Toronto, Ontario

  9. Omnicom Media Group

    Associate Director, SEO

    January 2021 — December 2021 Toronto, Ontario

    What I worked on

    I improved internal workflows and external strategy against client business objectives.

    • I introduced packaged tier services, expanding to five new clients
    • I introduced project tracking that saved roughly 300 team hours a year
    • I cut onboarding time-to-action by 30%
  10. Omnicom Media Group

    Head of SEO (GEO & AI Search)

    January 2022 — 2026 Toronto, Ontario

    What I worked on

    I led the search practice: custom SEO strategy tied to client business objectives and media plans, across a team delivering 15–20% average annual growth.

    • I built the generative engine optimisation practice from scratch in September 2025
    • I shipped the first Canadian GEO product; roughly 17× payback on tooling
    • I embedded the work across OMD, PHD, XLR8, Hearts & Science and IPG brands

Beyond the roles

Other professional contributions

Teaching

I designed and delivered a 14-week SEO course at Seneca Polytechnic for two cohorts and 70 students. My profile is rated 4.7 of 5 from 10 reviews.

The curriculum and the room

Published

Search Engine Watch published my DALL-E 2 piece in September 2022. I also write on LinkedIn and Substack.

Articles and press

Podcast

I host Moments in Marketing, conversations with operators across search, e-commerce and agency leadership.

Listen to the episodes

References

What people say about working with me

Education

Qualifications

  • 2016Seneca College of Applied Arts and TechnologyPostgraduate Certificate, Social Media Analytics
  • 2015 — 2016George Brown CollegePostgraduate Certificate, Marketing Management — Financial Services
  • 2013 — 2014Kyiv National Economics UniversityM.A., International Economics and Finance
  • 2009 — 2013Kyiv National Economics UniversityB.B.A., International Economics and Management

Languages English · Ukrainian

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Let’s explore how we could work together

I’m happy to walk you through the work, the data, and how I can help you succeed in SEO and AI search.

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